Terms and conditions

Last Update: September 4, 2025
Responsible Entity: DUNPRUF AGENCIA DE PUBLICIDAD, S.A. DE C.V.
Legal Framework: Federal Consumer Protection Law

WELCOME TO THE DIGITAL MARKETING REVOLUTION
By using PUBLIPUNCH, you join a community of professionals redefining digital marketing. These terms establish the rules for an extraordinary experience.

1. DEFINITIONS

PUBLIPUNCH: Digital marketing technology platform owned by DUNPRUF AGENCIA DE PUBLICIDAD, S.A. DE C.V.
User: Individual or legal entity accessing and using services through publipunch.com
Digital Services: Marketing tools, features, and services available

2. PURPOSE AND SCOPE

Platform Purpose

• Audience Intelligence: In-depth audience and market analysis

• Creative Studio: Automated design and creativity tools

• Performance Analytics: Advanced metrics and real-time reports

• AI Marketing Assistant: AI assistant for optimization

• Multi-Channel Management: Unified management of digital channels

3. REGISTRATION AND ACCESS

Registration Requirements

• Individuals: Legal age (18 years) or authorization from a legal representative

• Provide truthful, accurate, and up-to-date information

• Accept these terms and the privacy policy

• Verify identity via email and/or SMS

User Responsibilities

• Confidentiality: Keep access credentials secure

• Legitimate Use: Use the platform solely for lawful business purposes

• Updated Information: Keep profile data current

• Compliance: Respect usage policies and applicable terms

• Incident Reporting: Immediately report unauthorized use

Account Verification

• Basic: Email confirmation (automatic)

4. ACCEPTABLE USE

Permitted Uses

• Market and competition analysis for lawful commercial purposes

• Education and training in digital marketing

• Market research and trend analysis

Prohibited Uses

• Illegal Content: Promotion of illegal activities

• Spam and Phishing: Unauthorized mass sending or fraud

• IP Infringement: Unauthorized use of protected content

• Unfair Competition: Reverse engineering, unauthorized scraping

• Offensive Content: Discriminatory, violent, or hateful material

• Manipulation: Attempts to hack or compromise the platform

• Unauthorized Resale: Commercialization without express authorization

Content Moderation
PUBLIPUNCH reserves the right to review, moderate, suspend, or delete content violating these terms, request modifications to comply with advertising policies, and implement automated filters.

5. INTELLECTUAL PROPERTY

PUBLIPUNCH Rights

• Website and Code: Software, algorithms, and features

• PUBLIPUNCH Brand: Logos, trade names, and visual identity

• Methodologies: Optimization and analysis frameworks developed

• Database: Aggregated and anonymized campaign information

• Technical Innovations: Patents, AI algorithms, and developments

User Rights

• Original Content: You retain rights over content you create

• Usage License: You grant us a non-exclusive license to process content

• Campaign Data: You retain ownership of strategies and business data

• Exportation: Right to export data at any time

6. FINANCIAL TERMS

Payment Methods

• Credit/debit cards

Billing

• Renewal: With prior client agreement

• Notifications: 7-day notice before expiration

• Tax: Automatic CFDI for Mexican users

• Disputes: Resolution within 15 business days

7. WARRANTIES AND LIMITATIONS

Service Warranties

• Functionality: According to documented technical specifications

• Security: Industry security standards

• Support: Response within established times

• Compliance: Adherence to privacy regulations

Warranty Exclusions
We do not guarantee specific results, availability of external platforms, universal compatibility, or absolute accuracy of third-party data.

Liability Limitation

• Direct Damages: Limited to the amount paid in the last 12 months

• Indirect Damages: Total exclusion for lost profits or moral damage

• Force Majeure: Exemption for causes beyond control

• Third Parties: No responsibility for actions of external platforms

8. PRIVACY AND DATA

Regulatory Compliance
Adherence to LFPDPPP (Mexico) and regular third-party audits.

Data Processing
Processing solely for contracted purposes, advanced encryption, client segregation, specific retention policies.

User Rights
Exercise of ARCO rights through privacy panel, automated requests, response within 20 business days, specialized support.

9. MODIFICATIONS

Changes to Terms
30-day prior notice for significant changes, communication via email and website, 30-day grace period, public archive of previous versions.

Platform Updates
New features at no additional cost, automatic security improvements, breaking changes with 60-day notice, migration assistance.

10. DISPUTE RESOLUTION

Mechanisms

1. Help Desk for technical disputes

2. Internal mediation by legal department

3. Arbitration at the Mexico Arbitration Center (CAM)

4. Ordinary jurisdiction in courts of Mexico City

Applicable Law
Mexican Federal Commercial and Civil Codes, Federal Consumer Protection Law, COFECE and IFT provisions, international treaties signed by Mexico.

11. FINAL PROVISIONS

Severability
Invalidity of any provision will not affect the validity of the rest. Invalid clauses will be replaced by valid provisions with similar effect.

Official Communications

• Email: atencion@publipunch.com

• Notifications: Tax address registered with SAT

• Language: Official Mexican Spanish

Survival
The following remain in effect after termination: intellectual property, confidentiality, liability limitation, dispute resolution, payment obligations.

ACCEPTANCE
By using PUBLIPUNCH, you confirm you have read, understood, and accepted these terms, have the legal capacity to enter into this agreement, and commit to complying with all established obligations.

PUBLIPUNCH – Where digital marketing becomes intelligent

Contact:
Email: atencion@publipunch.com
Address: Calle Río Guadiana No. 23, Piso 2, Col. Renacimiento, Alc. Cuauhtémoc, C.P. 06500, CDMX