Privacy Policy
Smart Digital Marketing
Business Unit of DUNPRUF AGENCIA DE PUBLICIDAD, S.A. DE C.V.
Last update: September 4, 2025 | Platform: publipunch.com
TRANSPARENT DIGITAL PRIVACY
At PUBLIPUNCH, digital trust is built with complete transparency. This policy reflects our commitment to the smart protection of your information, applying best practices in digital marketing.
1. CORE PRINCIPLES
Radical Transparency: We explain exactly what we do with your information, without confusing terms.
Total Control: You decide what information to share and how it’s used.
Proactive Security: We protect your data with cutting-edge technology.
Responsible Innovation: Advanced technology always respecting your privacy.
2. INFORMATION WE COLLECT AND PURPOSES
Account Information
● Registration data: Email
● Profile: Full name
● Contact: Phone
● Preferences: Language, time zone, notifications
Commercial Information
● Billing: Corporate name, Tax ID, fiscal address
● Payments: Banking data, transaction history
● Contracts: Contracted services, agreed terms
Technical and Usage Information
● Device: IP, browser, operating system, resolution
● Campaigns: Target audiences, creatives, budgets, results
Purposes
● Service delivery: Execution of contracted digital marketing campaigns
● Commercial management: Administration of the contractual and business relationship
● Legal obligations: Compliance with tax, commercial and administrative regulations
● Necessary communication: Notifications related to contracted services
● Direct marketing: Sending promotions and offers of similar products
● Commercial prospecting: Development of new products and services
● Market research: Analysis of trends and consumer behavior
● Transfer to third parties: Sharing information with business partners
3. TRACKING TECHNOLOGIES
Cookies and Storage
● Essential: Basic functionality (always active)
● Performance: Measuring speed and performance
● Functionality: Preferences and settings
4. YOUR DIGITAL RIGHTS
Right of Access
● Access: Know your data
● Export: Download in standard format
● Rectification: Request correction of data
● Cancellation: Request deletion of your data
Right of Rectification
● Editing: Immediate updates of data
● Validation: Consistency verification
● Notification: Update notices
● Propagation: Systems updated accordingly
Right of Deletion
● Immediate Deletion: Removal in less than 24 hours
● Confirmation: Deletion certificate
● Selective Deletion: Deletion of specific information
● Right to be Forgotten: Deletion also in third-party systems
Right of Portability
● Standard Format: Data in JSON, CSV, or XML
● Portability API: Direct connection with other platforms
● Assisted Migration: Help to move data
● Compatibility: Format compatible with main competitors
5. SHARING WITH THIRD PARTIES
Certified Technology Partners
● Google (Ads, Analytics)
Security Guarantees
● Data protection agreements with third parties
● Regular security audits of providers
● SOC 2, ISO 27001 certifications required
● International transfers under consent
What We NEVER Do
● We do not sell your data to third parties
● We do not share personal information without consent
● We do not use your data to benefit competitors
● We do not access without documented technical justification
6. RETENTION PERIODS
Retention Periods
● Active account: During the term of the legal relationship
● Campaigns: 3 years for historical analysis
● Financial data: 5 years due to tax obligations
● Technical logs: 12 months for incident resolution
● Marketing: 2 years for trend analysis
Automated Deletion
● Automatic Purge: Deletion upon reaching retention periods
● Prior Notification: 30-day notice
● Temporary Recovery: 90-day grace period
● Certification: Official deletion document
7. MINORS
PUBLIPUNCH is NOT designed for individuals under 18 years old. If we detect data from minors, we will proceed with immediate cancellation and notify parents or legal guardians.
8. CONTACT AND SUPPORT
Privacy Team
Email: atencion@publipunch.com
Address: Calle Río Guadiana No. 23, Floor 2, Col. Renacimiento, Alc. Cuauhtémoc, C.P. 06500, Mexico City
9. UPDATES
Update Process
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30 days prior: Email notification
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15 days prior: Dashboard summary
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Implementation: In-app notification and confirmation
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Post-implementation: Guide to new features
At PUBLIPUNCH, your trust is the foundation on which we build the future of ethical digital marketing.