{"id":3,"date":"2025-08-25T21:29:36","date_gmt":"2025-08-25T19:29:36","guid":{"rendered":"https:\/\/publipunch.com\/?page_id=3"},"modified":"2025-09-13T15:44:34","modified_gmt":"2025-09-13T21:44:34","slug":"politica-privacidad","status":"publish","type":"page","link":"https:\/\/publipunch.com\/en\/politica-privacidad\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9800f2 e-con-full e-flex e-con e-parent\" data-id=\"4f9800f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-365d3e29 elementor-widget elementor-widget-text-editor\" data-id=\"365d3e29\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t<style>.elementor-element-365d3e29{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5c3fb elementor-widget elementor-widget-text-editor\" data-id=\"fb5c3fb\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p data-start=\"80\" data-end=\"232\"><strong data-start=\"80\" data-end=\"107\">Smart Digital Marketing<\/strong><br data-start=\"107\" data-end=\"110\" \/>Business Unit of DUNPRUF AGENCIA DE PUBLICIDAD, S.A. DE C.V.<br data-start=\"170\" data-end=\"173\" \/>Last update: September 4, 2025 | Platform: publipunch.com<\/p>\n<p data-start=\"234\" data-end=\"466\"><strong data-start=\"234\" data-end=\"265\">TRANSPARENT DIGITAL PRIVACY<\/strong><br data-start=\"265\" data-end=\"268\" \/>At <strong data-start=\"271\" data-end=\"285\">PUBLIPUNCH<\/strong>, digital trust is built with complete transparency. This policy reflects our commitment to the smart protection of your information, applying best practices in digital marketing.<\/p>\n<p data-start=\"468\" data-end=\"834\"><strong data-start=\"468\" data-end=\"490\">1. CORE PRINCIPLES<\/strong><br data-start=\"490\" data-end=\"493\" \/><strong data-start=\"493\" data-end=\"518\">Radical Transparency:<\/strong> We explain exactly what we do with your information, without confusing terms.<br data-start=\"596\" data-end=\"599\" \/><strong data-start=\"599\" data-end=\"617\">Total Control:<\/strong> You decide what information to share and how it\u2019s used.<br data-start=\"673\" data-end=\"676\" \/><strong data-start=\"676\" data-end=\"699\">Proactive Security:<\/strong> We protect your data with cutting-edge technology.<br data-start=\"750\" data-end=\"753\" \/><strong data-start=\"753\" data-end=\"780\">Responsible Innovation:<\/strong> Advanced technology always respecting your privacy.<\/p>\n<p data-start=\"836\" data-end=\"1029\"><strong data-start=\"836\" data-end=\"878\">2. INFORMATION WE COLLECT AND PURPOSES<\/strong><br data-start=\"878\" data-end=\"881\" \/><strong data-start=\"881\" data-end=\"904\">Account Information<\/strong><br data-start=\"904\" data-end=\"907\" \/>\u25cf Registration data: Email<br data-start=\"933\" data-end=\"936\" \/>\u25cf Profile: Full name<br data-start=\"956\" data-end=\"959\" \/>\u25cf Contact: Phone<br data-start=\"975\" data-end=\"978\" \/>\u25cf Preferences: Language, time zone, notifications<\/p>\n<p data-start=\"1031\" data-end=\"1208\"><strong data-start=\"1031\" data-end=\"1057\">Commercial Information<\/strong><br data-start=\"1057\" data-end=\"1060\" \/>\u25cf Billing: Corporate name, Tax ID, fiscal address<br data-start=\"1109\" data-end=\"1112\" \/>\u25cf Payments: Banking data, transaction history<br data-start=\"1157\" data-end=\"1160\" \/>\u25cf Contracts: Contracted services, agreed terms<\/p>\n<p data-start=\"1210\" data-end=\"1362\"><strong data-start=\"1210\" data-end=\"1245\">Technical and Usage Information<\/strong><br data-start=\"1245\" data-end=\"1248\" \/>\u25cf Device: IP, browser, operating system, resolution<br data-start=\"1299\" data-end=\"1302\" \/>\u25cf Campaigns: Target audiences, creatives, budgets, results<\/p>\n<p data-start=\"1364\" data-end=\"1976\"><strong data-start=\"1364\" data-end=\"1376\">Purposes<\/strong><br data-start=\"1376\" data-end=\"1379\" \/>\u25cf Service delivery: Execution of contracted digital marketing campaigns<br data-start=\"1450\" data-end=\"1453\" \/>\u25cf Commercial management: Administration of the contractual and business relationship<br data-start=\"1537\" data-end=\"1540\" \/>\u25cf Legal obligations: Compliance with tax, commercial and administrative regulations<br data-start=\"1623\" data-end=\"1626\" \/>\u25cf Necessary communication: Notifications related to contracted services<br data-start=\"1697\" data-end=\"1700\" \/>\u25cf Direct marketing: Sending promotions and offers of similar products<br data-start=\"1769\" data-end=\"1772\" \/>\u25cf Commercial prospecting: Development of new products and services<br data-start=\"1838\" data-end=\"1841\" \/>\u25cf Market research: Analysis of trends and consumer behavior<br data-start=\"1900\" data-end=\"1903\" \/>\u25cf Transfer to third parties: Sharing information with business partners<\/p>\n<p data-start=\"1978\" data-end=\"2178\"><strong data-start=\"1978\" data-end=\"2006\">3. TRACKING TECHNOLOGIES<\/strong><br data-start=\"2006\" data-end=\"2009\" \/><strong data-start=\"2009\" data-end=\"2032\">Cookies and Storage<\/strong><br data-start=\"2032\" data-end=\"2035\" \/>\u25cf Essential: Basic functionality (always active)<br data-start=\"2083\" data-end=\"2086\" \/>\u25cf Performance: Measuring speed and performance<br data-start=\"2132\" data-end=\"2135\" \/>\u25cf Functionality: Preferences and settings<\/p>\n<p data-start=\"2180\" data-end=\"2391\"><strong data-start=\"2180\" data-end=\"2206\">4. YOUR DIGITAL RIGHTS<\/strong><br data-start=\"2206\" data-end=\"2209\" \/><strong data-start=\"2209\" data-end=\"2228\">Right of Access<\/strong><br data-start=\"2228\" data-end=\"2231\" \/>\u25cf Access: Know your data<br data-start=\"2255\" data-end=\"2258\" \/>\u25cf Export: Download in standard format<br data-start=\"2295\" data-end=\"2298\" \/>\u25cf Rectification: Request correction of data<br data-start=\"2341\" data-end=\"2344\" \/>\u25cf Cancellation: Request deletion of your data<\/p>\n<p data-start=\"2393\" data-end=\"2579\"><strong data-start=\"2393\" data-end=\"2419\">Right of Rectification<\/strong><br data-start=\"2419\" data-end=\"2422\" \/>\u25cf Editing: Immediate updates of data<br data-start=\"2458\" data-end=\"2461\" \/>\u25cf Validation: Consistency verification<br data-start=\"2499\" data-end=\"2502\" \/>\u25cf Notification: Update notices<br data-start=\"2532\" data-end=\"2535\" \/>\u25cf Propagation: Systems updated accordingly<\/p>\n<p data-start=\"2581\" data-end=\"2818\"><strong data-start=\"2581\" data-end=\"2602\">Right of Deletion<\/strong><br data-start=\"2602\" data-end=\"2605\" \/>\u25cf Immediate Deletion: Removal in less than 24 hours<br data-start=\"2656\" data-end=\"2659\" \/>\u25cf Confirmation: Deletion certificate<br data-start=\"2695\" data-end=\"2698\" \/>\u25cf Selective Deletion: Deletion of specific information<br data-start=\"2752\" data-end=\"2755\" \/>\u25cf Right to be Forgotten: Deletion also in third-party systems<\/p>\n<p data-start=\"2820\" data-end=\"3054\"><strong data-start=\"2820\" data-end=\"2844\">Right of Portability<\/strong><br data-start=\"2844\" data-end=\"2847\" \/>\u25cf Standard Format: Data in JSON, CSV, or XML<br data-start=\"2891\" data-end=\"2894\" \/>\u25cf Portability API: Direct connection with other platforms<br data-start=\"2951\" data-end=\"2954\" \/>\u25cf Assisted Migration: Help to move data<br data-start=\"2993\" data-end=\"2996\" \/>\u25cf Compatibility: Format compatible with main competitors<\/p>\n<p data-start=\"3056\" data-end=\"3155\"><strong data-start=\"3056\" data-end=\"3089\">5. SHARING WITH THIRD PARTIES<\/strong><br data-start=\"3089\" data-end=\"3092\" \/><strong data-start=\"3092\" data-end=\"3125\">Certified Technology Partners<\/strong><br data-start=\"3125\" data-end=\"3128\" \/>\u25cf Google (Ads, Analytics)<\/p>\n<p data-start=\"3157\" data-end=\"3360\"><strong data-start=\"3157\" data-end=\"3180\">Security Guarantees<\/strong><br data-start=\"3180\" data-end=\"3183\" \/>\u25cf Data protection agreements with third parties<br data-start=\"3230\" data-end=\"3233\" \/>\u25cf Regular security audits of providers<br data-start=\"3271\" data-end=\"3274\" \/>\u25cf SOC 2, ISO 27001 certifications required<br data-start=\"3316\" data-end=\"3319\" \/>\u25cf International transfers under consent<\/p>\n<p data-start=\"3362\" data-end=\"3602\"><strong data-start=\"3362\" data-end=\"3382\">What We NEVER Do<\/strong><br data-start=\"3382\" data-end=\"3385\" \/>\u25cf We do not sell your data to third parties<br data-start=\"3428\" data-end=\"3431\" \/>\u25cf We do not share personal information without consent<br data-start=\"3485\" data-end=\"3488\" \/>\u25cf We do not use your data to benefit competitors<br data-start=\"3536\" data-end=\"3539\" \/>\u25cf We do not access without documented technical justification<\/p>\n<p data-start=\"3604\" data-end=\"3910\"><strong data-start=\"3604\" data-end=\"3628\">6. RETENTION PERIODS<\/strong><br data-start=\"3628\" data-end=\"3631\" \/><strong data-start=\"3631\" data-end=\"3652\">Retention Periods<\/strong><br data-start=\"3652\" data-end=\"3655\" \/>\u25cf Active account: During the term of the legal relationship<br data-start=\"3714\" data-end=\"3717\" \/>\u25cf Campaigns: 3 years for historical analysis<br data-start=\"3761\" data-end=\"3764\" \/>\u25cf Financial data: 5 years due to tax obligations<br data-start=\"3812\" data-end=\"3815\" \/>\u25cf Technical logs: 12 months for incident resolution<br data-start=\"3866\" data-end=\"3869\" \/>\u25cf Marketing: 2 years for trend analysis<\/p>\n<p data-start=\"3912\" data-end=\"4126\"><strong data-start=\"3912\" data-end=\"3934\">Automated Deletion<\/strong><br data-start=\"3934\" data-end=\"3937\" \/>\u25cf Automatic Purge: Deletion upon reaching retention periods<br data-start=\"3996\" data-end=\"3999\" \/>\u25cf Prior Notification: 30-day notice<br data-start=\"4034\" data-end=\"4037\" \/>\u25cf Temporary Recovery: 90-day grace period<br data-start=\"4078\" data-end=\"4081\" \/>\u25cf Certification: Official deletion document<\/p>\n<p data-start=\"4128\" data-end=\"4326\"><strong data-start=\"4128\" data-end=\"4141\">7. MINORS<\/strong><br data-start=\"4141\" data-end=\"4144\" \/><strong data-start=\"4144\" data-end=\"4158\">PUBLIPUNCH<\/strong> is NOT designed for individuals under 18 years old. If we detect data from minors, we will proceed with immediate cancellation and notify parents or legal guardians.<\/p>\n<p data-start=\"4328\" data-end=\"4515\"><strong data-start=\"4328\" data-end=\"4354\">8. CONTACT AND SUPPORT<\/strong><br data-start=\"4354\" data-end=\"4357\" \/><strong data-start=\"4357\" data-end=\"4373\">Privacy Team<\/strong><br data-start=\"4373\" data-end=\"4376\" \/>Email: <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"4383\" data-end=\"4406\">atencion@publipunch.com<\/a><br data-start=\"4406\" data-end=\"4409\" \/>Address: Calle R\u00edo Guadiana No. 23, Floor 2, Col. Renacimiento, Alc. Cuauht\u00e9moc, C.P. 06500, Mexico City<\/p>\n<p data-start=\"4517\" data-end=\"4554\"><strong data-start=\"4517\" data-end=\"4531\">9. UPDATES<\/strong><br data-start=\"4531\" data-end=\"4534\" \/><strong data-start=\"4534\" data-end=\"4552\">Update Process<\/strong><\/p>\n<ol data-start=\"4555\" data-end=\"4737\">\n<li data-start=\"4555\" data-end=\"4593\">\n<p data-start=\"4558\" data-end=\"4593\">30 days prior: Email notification<\/p>\n<\/li>\n<li data-start=\"4594\" data-end=\"4631\">\n<p data-start=\"4597\" data-end=\"4631\">15 days prior: Dashboard summary<\/p>\n<\/li>\n<li data-start=\"4632\" data-end=\"4689\">\n<p data-start=\"4635\" data-end=\"4689\">Implementation: In-app notification and confirmation<\/p>\n<\/li>\n<li data-start=\"4690\" data-end=\"4737\">\n<p data-start=\"4693\" data-end=\"4737\">Post-implementation: Guide to new features<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"4739\" data-end=\"4847\">At <strong data-start=\"4742\" data-end=\"4756\">PUBLIPUNCH<\/strong>, your trust is the foundation on which we build the future of ethical digital marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing Digital Inteligente Unidad de Negocio de DUNPRUF AGENCIA DE PUBLICIDAD, S.A. DE C.V.\u00daltima actualizaci\u00f3n: 4 septiembre 2025 | Plataforma: publipunch.com \u00a0 PRIVACIDAD DIGITAL [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":{"full_width":true,"header_transparent":false},"_links":{"self":[{"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":12,"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":2362,"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/pages\/3\/revisions\/2362"}],"wp:attachment":[{"href":"https:\/\/publipunch.com\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}